Interim executive leadership — bringing in an experienced operator to fill a COO, CCO, or MD role on a defined-term basis — is one of the more misunderstood tools available to a business in transition. Used for the right situation, it's often the fastest, lowest-risk path through a genuine crisis. Used for the wrong one, it's an expensive way to delay a decision that needs to be made anyway.
When It's Genuinely the Right Call
Sudden, unplanned leadership loss. When a CEO, COO, or other senior executive departs unexpectedly — resignation, health, or worse — the business needs continuity of decision-making immediately, not in the three-to-six months a proper permanent search typically takes. An interim executive can hold the operational and financial functions together while a considered permanent search happens in parallel, without the business drifting during the gap.
A defined transformation with a clear end state. If the business needs someone to drive a specific, time-boxed change — a turnaround, an operational overhaul, a market entry — and the skills required for that transformation aren't necessarily the skills required to run the business afterwards, an interim arrangement matches the solution to the actual problem, rather than making a permanent hiring decision based on a temporary need.
Board or shareholder-level bridge during a sale or restructuring process. When a business is mid-transaction or mid-restructuring, an interim executive with genuine board-level experience can manage that process professionally while the ownership question resolves, without permanently binding the business to a leadership decision made under transactional pressure.
When It's the Wrong Tool
When the real issue is an unwillingness to make a permanent decision. Sometimes "let's bring in an interim while we think about it" is really "we don't want to make a difficult permanent decision right now." If that's the honest diagnosis, an interim arrangement usually just delays the decision at real cost, rather than solving anything.
When the role needs deep, company-specific institutional knowledge from day one. Interim executives are strongest in functions where strong general leadership and commercial judgment matter more than years of company-specific history. Roles that genuinely require that history to be effective immediately are usually not well served by a short-term appointment.
When there's no real plan for what happens after the interim period ends. An interim engagement without a clear view of the permanent structure it's building toward tends to just extend indefinitely, which erodes exactly the sense of stability the arrangement was meant to provide.
What Makes an Interim Engagement Actually Work
The engagements that go well share a few things: a genuinely clear mandate agreed up front, direct access to the board or ownership rather than being managed through several layers, and an honest timeline — even if that timeline later needs to extend, starting with a real one rather than an open-ended one. The engagements that struggle are usually missing at least one of those three.
REV has served as Interim Executive and Acting CCO, taking full ownership of P&L, governance, and shareholder management during a critical transition period.
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