RESULTS THAT
SPEAK FIRST

"Spearheading South Africa's first-ever energy wheeling Power Purchase Agreement — a complex, multi-stakeholder deal from zero to contractual close."

• →Identified and pursued the renewable energy wheeling opportunity in a newly emerging regulatory environment.
• →Negotiated and concluded a contractual agreement exceeding R19 million per annum between Apollo Africa and Reunert.
• →Structured commercial and technical terms of a Power Purchase Agreement (PPA) for green electron delivery from 2025.
• →Built the strategic partnerships necessary to execute a first-of-its-kind transaction in the South African energy market.
• →Demonstrated cross-sector versatility — leading a complex energy deal after a deliberate career industry change.

"Transforming a single-branch Eastern Cape operation into a five-city national footprint through strategic rebrand, marketing execution, and regional scale-up."

• →Executed a complete marketing rebrand — from Sadiba Communications to PureVoice to PureGroup SA — building brand equity that enabled national expansion.
• →Designed and deployed a regional expansion blueprint, opening branches in Cape Town, George, Durban, and Johannesburg within a single calendar year.
• →Developed targeted marketing campaigns and budget strategies to maximise each new regional launch.
• →Grew the business footprint by 500% — from 1 to 5 branches — while maintaining operational standards across all sites.
• →Established the organisational foundation that supported PureGroup SA's subsequent multi-year growth trajectory.

"Relocated into a failing regional operation, built a new team from the ground up, and transformed it into a consistently profitable and growing business unit within 18 months."

• →Identified root causes of operational underperformance and immediately restructured team composition and processes.
• →Recruited, onboarded, and developed an entirely new regional team aligned to performance standards and culture.
• →Secured and retained existing clients at risk of attrition, stabilising the revenue base.
• →Implemented aggressive new business development activity, driving consistent top-line growth from a previously stagnant base.
• →Achieved full regional turnaround within 18 months — delivering a profitable, growing operation meeting all shareholder expectations.

"Stepping into acting C-suite responsibilities following the sudden loss of the CEO — stabilising a 70+ person group, protecting financial continuity, and leading through its most testing period."

• →Assumed group-level financial responsibilities at short notice — daily cash flow, 24-month forecasting, asset management, and rental book schedules.
• →Implemented a stabilisation strategy for 70+ personnel across multiple business units, maintaining morale and performance through profound organisational shock.
• →Oversaw all operational functions: billing, marketing, debtors, commissions, legal contracts, supplier management, and technical support.
• →Drove sales objectives and delivered reporting and forecasting into the 2022/23 and 2023/24 financial years without material disruption.
• →Successfully navigated the group through the transition, demonstrating that resilient leadership can hold organisations together under extraordinary pressure.